With the obscene of spammers, scammers, and all sorts of disagreeable callers on the market today, it is no wonder customers are increasingly more resistant to answer the phone when they cannot immediately and reliable identify the caller. You must have done that yourself a hundred times, and you will not be surprised to learn that some of your customers are doing it to calls from your company. Why? Because your company’s caller ID is not appreciable.
This post will tell you all about how to grow and modify your business caller ID and make it into something that will quickly show the customer on the other end of the line that you are a professional and respectable business with a genuine reason for calling.
Before getting started, you have to understand what you are dealing with here. Any caller ID system comprises two critical factors: the name and the number.
Caller ID Name is the name of your company, which can be up to 15 characters. Experts recommend using shorter names that take up less space than provided since this is how you ensures your company title is displayed accurately across several devices.
Caller ID Numbers should ideally have 10 digits long (including the local area code) and indicate your customers where the call is coming from. Contextualizing your company’s phone number, name, and specific location helps promote confidence in customers and leads in a higher rate of answered calls.
You don’t have too many options when you explore to improve your phone number: avoid using toll-free 1-800 numbers and those that are restricted for outbound calling. Stick to the local area code or a number that appears local (if you are using a virtual PBX solution that offers such a service). However, there is much more room for innovation in terms of optimizing your company caller ID name.
To get more of your calls answered, the first thing you should do is customize your outbound caller ID. Your customers need to have a specific idea of who is trying to reach them as soon as they first look at the screen. Here are some general guidelines to follow:
Abbreviate. Find a way to shorten your company name if it exceeds the 15 characters maximum character limit. Use numbers instead of words where possible but don’t take it too far or your company’s name will become unintelligible.
Think ahead. The name you choose to appear on caller IDs will likely sticks for years, so make sure you’re completely comfortable with it.
Do not use scammed tricks. Do not include names of cities, regions, or states in the name of your company caller ID — this is what scammers do to fool trusting citizens. This type of relationship can ruin your business reputation in an instant.
Avoid misrepresenting. Using caller ID to misinform your customers is not only unprofessional but also illegal.
How you do this depends on whether your company uses a landline phone service or a cloud phone system.
For landlines: contact your landline carrier and seek an official caller ID change. The only thing that will change is the name, not the number. Note that it may take many weeks for your customers to see your new business caller ID name.
For VoIP and cloud phone systems: in most cases, the outgoing caller ID name can be changed immediately from your online admin page. If you cannot discover the wanted capability, contact their customer service and have managers guide you through it. Such updates are usually made within 24 hours.
It is critical to remember that a modified outbound caller ID name will not be considered accurate, validated, or verfied until it is updated in the CNAM database.